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Kantar: iPhone 6s/7/Plus were 3 most popular smartphones in U.S. in November
Kantar Worldpanel previously said that iOS achieved its strongest growth and the highest market share in the United States in more than two years. In its latest survey, the market intelligence company found out that iPhone's share of the U.S. smartphone market grew 6.4 percent year-on-year in the three months ending in November 2016.
iPhone 6s, iPhone 7 and iPhone 7 Plus were the country's three most popular smartphones during November, with the handsets taking share from Google's Android platform in most markets globally.
iPhone 7, iPhone 7 Plus and iPhone 6s took a combined 31.3 percent share at the beginning of the holiday period. Samsung's Galaxy S7 and Galaxy S7 edge were the fourth and fifth best-selling phones in the U.S., with Samsung capturing 28.9 percent of U.S. smartphone shipments. Google's new Pixel phones captured 1.3 percent of sales during the period, but that wasn't enough to make up for Android's decreasing U.S. share over the past year.
Although this was Android's sixth consecutive decline in U.S., it's still the nation's top smartphone platform with a 55.3 percent share of the market versus a 43.5 percent share for iOS. Verizon booked nearly a quarter of all U.S. smartphone sales during the Black Friday period.
“Buyers were motivated by Verizon's promotions on both Apple and Samsung's top phones, including offers of free iPhone 7, iPhone 7 Plus and Galaxy S7 phones after trade-in and purchase requirements were met,” said Lauren Guenveur, Consumer Insight Director for Kantar Worldpanel ComTech.