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Apple's App Store just had the most successful month of sales ever
Apple's App Store had its biggest month of sales in the history of the store in December 2016, according to Phil Schiller, the company's senior vice president of worldwide marketing.In an interview with The Verge, Schiller said that the App Store made $3 billion in revenue in December, from a combination of in-app purchases, paid downloads, and fees for subscriptions. He also said that the App Store, which first launched back in 2008, has ballooned to 2.2 million apps; and that app makers were paid out $20 billion dollars in 2016, up 40 percent from a year ago.Doing some back-of-the-envelope app — and assuming 30 percent of the total app money went to Apple, not 15 percent — that means Apple made around $8.57 billion in App Store revenue last year. App subscriptions made up $2.7 billion of that, which Apple says is a double-digit increase, but it's still a much smaller sliver of the pie than in-app purchases.Maybe not surprisingly, Pokémon Go was the most downloaded app of the year, and the fifth highest-grossing app in the App Store.
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