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Jimmy Iovine looks to video to help Apple Music stand out against 'free' rivals
Iovine says Apple is looking to create a "pop cultural experience."
Speaking at the Television Critics Association winter press tour, Jimmy Iovine, one of the driving forces behind Apple Music, spoke about how Apple might expand the service's offerings with original video content. Iovine said that in order to compete with the likes of Spotify, they'll need to move beyond just offering music.
From The Hollywood Reporter: