Zamen | زامن
Companies can now pay to send advertisements to users via Facebook Messenger
Facebook's chatbot efforts haven't gone unnoticed, but now the company is preparing a new capability that will likely be met with some criticism from users. Facebook's vice president of messaging products David Marcus announced at Web Summit 2016 in Dublin that the company is preparing to allow companies to advertise directly to users via Messenger (via CNET).According to Marcus, Facebook users will start seeing ads in their News Feed as soon as this week that allow them to click straight into a Messenger conversation with a company. However, the biggest change, comes after you strike up a conversation with a brand.If a user has communicated with a brand in the past via Messenger, those brands will now be able to pay to send sponsored messages.With this change, though, Facebook is building in some safeguards to prevent companies from spamming users. If a company reaches out to a user and attempts to re-engage, then the user has the ability to block that conversation.Facebook is sure to confirm, however, that it's keeping users' privacy at the forefront of these new efforts. Facebook hopes ability to instantly block a company will encourage companies who take advantage of the platform to build quality ads and make the messages worth the time of the user. ‘
See this content immediately after install