Zamen | زامن
Mozilla acquires Pocket to gain a foothold on mobile devices
Mozilla has acquired Pocket, a kind of DVR for the internet, for an undisclosed sum. The 9-year-old company, which makes tools for saving articles and videos to view them later, is Mozilla's first acquisition. It represents a homecoming of sorts for Pocket, which began life as a Firefox extension before eventually expanding its team and building a suite of apps for every major platform. Pocket has been Firefox's default read-it-later service since 2015.
Mozilla said Pocket, which it will operate as an independent subsidiary, would help bring the company to mobile devices, where it has historically struggled to attract users. Best known for its Firefox web browser, Mozilla has faltered in the mobile era, spending years on on its failed Firefox phone project and waiting until 2016 to release Firefox on iOS globally. Meanwhile, the slow decline of the desktop web has made Mozilla's broader future uncertain.
Pocket comes to the table with 10 million monthly active users and a set of existing and potential businesses new to Mozilla, including advertising, a premium subscription service, and analytics for publishers. And unlike Mozilla's existing mobile products, people seem to enjoy using it. “We love the way that they have the user-first mentality, very similar to the way we drive our products,” said Denelle Dixon, Mozilla's chief business and legal officer. “It hasn't just been about how much revenue they can glean from their product.”