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Apple releases ‘Bulbs' TV ad featuring the new MacBook Pro with Touch Bar, a “tool for all the ideas to come”
Apple has just shared a new TV commercial to its YouTube page, called ‘Bulbs'. The ad shows a series of lightbulbs exploding around the world, ending with a tag line ‘Ideas push the world forward' and a few short shots of the new MacBook Pro with Touch Bar.The ad highlights human inventions like fire, harvesting, woodwork, trains, transport, television, robots and space travel, finishing with a few glimpses of Apple's newest MacBook Pro which it calls “a tool for all the ideas to come”. Watch the minute and a half spot after the jump …Far from a traditional Apple product ad, the ad barely features an Apple product of any kind until the very end. The video is accompanied by the well-known opera soundtrack ‘William Tell Overture'Apple describes the commercial as “Ideas have always pushed the world forward. Introducing a tool for all the ideas to come. The new MacBook Pro.”.