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Apple removes the ‘Store' from its retail branding as it pushes the experience
Apple appears to be tweaking its branding for retail stores by removing the word ‘Store', as spotted on the company's website (via MacRumors). Apple has started transitioning its own listings for retail stores to remove the word “store,” and for new stores starting with the launch of its just opened San Francisco location that's listed as “Apple Union Square”. The changes build upon community and volunteering efforts we detailed earleir this year that Apple is pushing throughout its retail system.