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Apple partners with Indian ride-hailing service Ola to bring Apple Music to passengers
Apple has recently signed a deal with Indian ride-sharing service Ola that will see Apple Music become available in some of the service's cars The Los Angeles Times first reported on the partnership, explaining that Apple Music will come to some cars as part of a platform known as “Ola Play.”Ola, for those unfamiliar, is India's largest ride-hailing company, similar to that of Uber and Lyft. The service's partnership with Apple is similar to Uber's 2014 partnership with Spotify, which allows riders to control the music played in their Uber via the Spotify app on their phone.The Ola Play platform is slightly different from Uber's, however. Essentially, when a rider books an Ola car, they will be able to control air conditioning and music from an in-car tablet, while they'll also be able to read ebooks and watch videos. In this case, the music will be streamed from Apple Music.
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