Zamen | زامن
YouTube Red Brings Ad-Free Videos to Company's Kid-Friendly App
In a post on the company's official blog, YouTube yesterday announced that its paid subscription service -- dubbed YouTube Red -- will now encompass YouTube Kids, enabling "a whole new set of features for the family to enjoy" whenever parents sign up for Red. Available in the United States, Australia, and New Zealand, the move comes about 15 months after YouTube Kids came under fire by some prominent child advocacy groups, who claimed the app was deceptively targeting its underage viewers with ads.
Stemming from restrictions placed on kids entertainment from the 1970's, the worry centered around a child's undeveloped ability to repel targeted advertisements, since most don't understand that they're being targeted in the first place. The groups asked Google to look much deeper into YouTube Kids because of such concerns, even going so far as to ask the company to remove all of its popular "unboxing videos" from the kid version of YouTube because, "They're an ad, in essence, for toys.