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After five years of fighting, Twitter makes an Instagram account
Twitter quietly started an Instagram account this week, using the photo-sharing service to promote itself as a destination for breaking news and important conversations. The account, which launched Friday with little fanfare from Twitter, is the latest plank of a marketing campaign launched in October with billboards and digital ads. As noted by The Drum, Twitter used Instagram Stories on Wednesday to showcase tweets about the Oscars.
Twitter declined to comment about its Instagram account. But the move is notable in part because of the companies' long, complicated history, which saw them nearly combine early in Instagram's life, only to have their relationship fray after Facebook stole it away. And it highlights how Twitter is seeking new avenues to promote itself in the face of slow growth in its core user base.