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Apple Music executives talk battle for exclusives, artist relationships, and more in new interview
Apple Music has been live for over a year now and has suffered its fair share of successes and failures thus far. In a new interview with BuzzFeed News, Apple executives Jimmy Iovine, Zane Lowe, and Bozoma Saint John talk about what they have learned in their first year, the battle for exclusive streaming rights, and more.Iovine explains that his ultimate goal with Apple Music is to make it easier for artists to release good music and for users to have access to good music. “That's the only thing that we know how to do coming from where we're coming from,” he said. “You use all the tools you have to do that.“One thing that Iovine has used to differentiate Apple Music from the competition is exclusive content. Since the service launched, Apple has worked to gain exclusive streaming rights to music from artists like Drake, Britney Spears, Frank Ocean, and others. Apple's focus on exclusives hasn't been met with praise from everyone though. Universal Music Group spoke out against the practice last month, saying that it would no longer negotiate for exclusive rights with any service, while artists like Kanye West have also said the practice hurts the music industry as a whole.Iovine, however, says that Apple always holds up its end of the deal when ti comes to relationships, while he also noted that Apple will continue to work out exclusives with other labels like Sony Music Entertainment and Warner Music Group.