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'Pokemon GO' Lost 79% of Its Paying Players But Remains Huge
Apparently, the rumors of Pokemon GO's [Free] demise are greatly exaggerated. Even though there has been a big drop in popularity, the game is still immense and is making a ton of money. According to a study by Slice Intelligence, Pokemon GO's paying population has dropped almost 80% since its peak on July 15th, which sounds like terrible news for Niantic, right? Well, not quite. You see, the game was so big when it launched, it nearly doubled the number of in-game spenders in the mobile gaming market as a whole. In other words, this one game created a huge spike in people spending money on mobile games.
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