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How to sell VR to the masses, according to Sony
As recently as last year, you could position virtual reality headsets sort of like runway fashion designs: as abstractly stylish and futuristic things that the vast majority of people will never have to even consider purchasing, and could therefore admire from afar.In 2016, that's changed. VR might not be mainstream, but companies are starting to pitch it that way. Take, for example, Sony's PlayStation VR, coming out on Thursday. In honor of the release, Sony has published a three-part, 8-minute instructional video series for installing and using PSVR. Turns out the whole thing is a little more complicated than this fantastic GIF from last year:
See this content immediately after install