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Apple reportedly in talks with studios to offer home rentals for movies in theaters
Apple already promotes movies that are in theaters with trailers and the ability to pre-order months ahead of time on iTunes. Now the company may be pushing movie studios on letting customers rent movies at home for a premium shortly after they hit theaters.Bloomberg reports that Apple wants to offer home rentals for new movies two weeks after they're released in theaters. Currently, most new movies are available for renting on iTunes after a short period of only being available for purchase.