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Apple Ranked as World's Most Valuable Brand for Fourth Consecutive Year [Chart]
Interbrand has ranked Apple as the world's most valuable brand for the fourth consecutive year. The company identified the 100 most valuable global brands by analyzing the many ways a brand benefits an organization—from delivering on customer expectations to driving economic value.The ranking is based on a combination of attributes that contribute to a brand's cumulative value:● The financial performance of the branded products and services● The role the brand plays in influencing customer choice● The strength the brand has to command a premium price or secure earnings for the company
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