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iPhone 7's 'Best LCD Display Ever' Marks 'Major Upgrade Over iPhone 6'
DisplayMate Technologies has declared iPhone 7 has the "best LCD display" it has ever tested, calling it "truly impressive" and a "major upgrade" over the iPhone 6 based on a series of advanced viewing tests and measurements.
iPhone 7 achieved the highest color accuracy, peak brightness, and contrast rating in bright light of any smartphone display, the highest contrast ratio of any IPS LCD display, and the lowest screen reflectance of any smartphone display.
Apple's latest flagship smartphone also has image contrast and intensity described as "visually indistinguishable from perfect," and the smallest color variation when viewing the screen at an angle of any smartphone display.
Color Accuracy and Power Efficiency
iPhone 7 has two color gamuts, including a new 26% larger DCI-P3 Wide Color Gamut, as found in 4K TVs, and a traditional, smaller sRGB / Rec.709 gamut. DisplayMate said both gamuts have been implemented with absolute color accuracy that is "visually indistinguishable from perfect," which is "truly impressive" and a "major competitive advantage" over other smartphones.
DisplayMate said the iPhone 7 has "the most color accurate display" that it has ever measured, adding that the smartphone's display is "very likely considerably better than any mobile display, monitor, TV, or UHD TV" that consumers have. In technical terms, the iPhone 7 has a "Just Noticeable Color Difference" (JNCD) rating of 1.1, which is the best result of any smartphone it has ever tested.
Despite having a much wider color gamut, the iPhone 7's display is 7% more power efficient than the iPhone 6's display.