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Apple remains on top of tablet market in Q4 despite declines, iPad Pro model penetration just 10%
Research firms IDC and Strategy Analytics are out today with their latest reports on the worldwide tablet market share and both have Apple remaining in the top position by quite a large margin, despite overall declines for the category.
With Apple reporting 13.1 million units sold in its fiscal Q1 report this week (down 19% from 16.1 million units last year), that puts the company in the top spot for sales during the important holiday quarter last year. However, it did experience a larger decline in shipments compared to number two Samsung, according to the data from Strategy Analytics.
In comparison, Samsung recorded 8.1 million units shipped during the fourth quarter (down 10% from 9 million units last year):