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T-Mobile is giving away a year of DirecTV Now if you switch from AT&T
T-Mobile announced today that it's giving away a 12 months of DirecTV Now, AT&T's new live TV service, to customers who switch from AT&T. The company says you'll only need to migrate one number to T-Mobile and it will give you a $35 credit on your bill for the next year. To note, this is the price of DirecTV Now's cheapest plan, and that plan does not include add-ons like HBO or select sports channels from higher-tier plans. The full details of the promotion can be found here. The goal, of course, is to try and publicly poke holes in AT&T's mobile offering. Since the launch of DirecTV Now, T-Mobile CEO John Legere has been openly bragging about his company's commitment to the potentially net-neutrality-violating practice of zero-rating, which exempts select internet services from counting toward a customer's data cap. AT&T is zero-rating DirecTV Now for customers who use its cell network, and the practice could be harmful to the open internet. Nonetheless, Legere sees zero-rating as a benefit it offers, and T-Mobile has pretty much written the book on how to get away with it using its Binge On and Music Freedom initiatives.
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