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Report: Apple working to integrate augmented reality into the iPhone's camera app
Tim Cook has long expressed his interest in augmented reality, often touting the technology's capabilities and even suggesting it has more real-world potential than virtual reality. Now, a report from Business Insider offers up some details as to how Apple plans to integrate augmented reality into the iPhone…Apple is reportedly working to integrate augmented reality into the iPhone's camera app using technology it acquired from several different startups, including Metaio. We noted earlier this year that Apple had already started assembling a secret research team for AR and VR techIn adding AR to the iPhone's camera app, Apple hopes that customers will be able to point their device at a real-world object and have the camera recognize it.Additionally, Apple would like to integrate more advanced face recognition software into the iPhone with the help of augmented reality, allowing the camera app to recognize and manipulate people's faces.