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Developers now required to submit a new app version before updating App Store descriptions
Developers could refresh App Store's meta data for their apps at any time, but not anymore. According to 9to5Mac, which first spotted the change, Apple's iTunesConnect tool for developers used for editing metadata now requires that a new version of the app be submitted for review before its description, release notes and other metadata can be edited. Any changes made to an app's metadata won't go live on App Store until the new binary has been approved by Apple's editorial team.
Apple has not formally announced this change in policy, but a passage in the iTunes Connect Developer Guide does state that changing some metadata requires that developers create a new app binary and resubmit it for review.
The new rules are likely to irk some developers, namely those who would need to fix a typo in their app's title or description, because the process of updating App Store meta data is now more time-consuming than before.
Developers must wait up to 24 hours for a full refresh of the changes on the store.